Michael Hill Jeweller has announced it is closing its Whakatāne store at the end of the month due to a “series of incidents”.
The store, located on The Strand in the CBD, will close on June 29.
A Michael Hill spokesperson said despite investment in upscaling security measures, the decision has been made to close the store.
The extra security aids included fog cannons, additional security cameras, alarm screamers and personal alarms for staff.
However, the store has “experienced a heightened number of break and enters, and smash and grabs – several of which occurred during open hours”, the spokesman said.
Michael Hill chief executive Daniel Bracken said it was a sad day for the business.
“We’re extremely disappointed to have to close our Whakatāne store. Our loyal customers will be encouraged to engage with our digital channel and other Michael Hill stores in the Bay of Plenty,” Bracken said.
“Retail crime has had a significant impact on our business in New Zealand, and unfortunately the shutdown of this store is our only option.
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