A DAY OF DEATH
Death of Hippie was a mock funeral staged on October 6, 1967 meant to signal the end of the Summer of Love. Organized by the Diggers to convince the media to stop covering the Haight, attendees burned underground newspapers and hippie clothing. Leaders carried a coffin down Haight Street and the crowd stopped for a “kneel-in” at the corner of Haight and Ashbury.
Through this performance, the Diggers sought to end the commercialization of the hippie lifestyle and the main stream appropriation of their social experiment.
Sign reads: “Funeral Notice: HIPPIE. In the Haight Ashbury District of this city. Hippie, devoted son of Mass Media. Friends are invited to attend service begining at sunrise, October 6, 1967 at Buena Vista Park.”
A DAY OF DEATH
Death of Hippie was a mock funeral staged on October 6, 1967 meant to signal the end of the Summer of Love. Organized by the Diggers to convince the media to stop covering the Haight, attendees burned underground newspapers and hippie clothing. Leaders carried a coffin down Haight Street and the crowd stopped for a “kneel-in” at the corner of Haight and Ashbury.
Through this performance, the Diggers sought to end the commercialization of the hippie lifestyle and the main stream appropriation of their social experiment.
Sign reads: “Funeral Notice: HIPPIE. In the Haight Ashbury District of this city. Hippie, devoted son of Mass Media. Friends are invited to attend service begining at sunrise, October 6, 1967 at Buena Vista Park.”
