July 3, 2024

Our Business of Football analyst draws on his experience negotiating NFL deals to look at what happened between Denver and its quarterback.

The Denver Broncos’ benching and certain upcoming release of Russell Wilson proves a couple of the themes discussed so often in this space.

The business of the NFL is a cold and heartless one, even for players who have been elite faces of their franchises. Just in the past couple of years, superstars inextricably linked to their teams for long tenures—Tom Brady, Aaron Rodgers, Matt Ryan, Philip Rivers, to name a few—had those tenures end with some level of enmity. Now Wilson, less than two years since being traded away from the Seattle Seahawks to the Broncos, will join the list for the second time.

The Broncos went all in on Wilson—on both trade compensation and contract compensation—before now being all out. This illustrates another theme of this space: NFL contracts, even for elite quarterbacks, are not what they appear to be. More on that below.

One day we may find out what really happened with Denver and Wilson in early 2022. The team had hired Aaron Rodgers’s confidant Nathaniel Hackett as Rodgers continued to grumble about Packers management. Yet all of a sudden the Packers and Rodgers re-upped on a huge contract (one that caused $40 million of dead money to the Packers in ’23), and the Broncos traded for Wilson, doubling down with a massive contract months later. Must be an interesting story there.

As for that contract …

Bad contract for Broncos, but not Watsonian

With new ownership worth billions wanting to make a statement, we expected a strong contract for Wilson. And it was in terms of overall compensation. But as noted here at the time, the Broncos “won” on structure. Only months removed from Deshaun Watson receiving a fully guaranteed contract from the Cleveland Browns, Wilson—who had extreme leverage—could not take advantage of that precedent. New ownership clearly did not want to upset their NFL brethren as Browns owner Jimmy Haslam had done with Watson. In interviewing Wilson’s agent, Mark Rodgers, on my podcast last year, I was struck by his description of the Broncos’ negotiators constantly referring to the Watson deal as an aberration, language used in lockstep with so many other NFL teams. Did NFL owners collude to make sure Watson’s deal was an aberration? Of course they did. Can the NFLPA prove collusion? If it could, it already would have.

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