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Tiger Woods says he’s excited to be making “sports history” with the new deal allowing players to become equity owners of the new PGA Tour Enterprises company

An excited Tiger Woods proclaimed the PGA Tour’s deal with SSG as “sports history” when addressing the playing membership shortly after the huge $3bn investment was completed.

Players will take part ownership of PGA Tour Enterprises, a new company running the sport, in the form of equity shares, in a move that Woods is said to be thrilled with.

The Strategic Sports Group consortium – led by Fenway Sports Group and also including New York Mets owner Steve Cohen’s Cohen Private Ventures, Atlanta Falcons owner Arthur Blank, and former Milwaukee Bucks co-owner Marc Lasry – is preparing to inject the money into PGA Tour Enterprises which will increase the for-profit entity’s valuation up to around $12 billion.

Woods addressed the players via a conference call when announcing the deal, firstly saying: “Thank you, SSG, for believing in us and believing in our sport. Believing in the potential growth that we could enjoy together.

Golf is an amazing sport,” Woods added. “It has allowed communities to heal and grow. And we, as a team, are going to offer that according to what we believe is the true compensation and meritocracy that our sport has been built upon for all these years.

“As has been described earlier, as the Tour grows, we grow. So the more we invest into the Tour, the more we get the benefits of it.

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