Tiger Woods returned Thursday to the PGA Tour for the first time in nearly a year while clad in footwear and apparel from his new label, Sun Day Red.
The new lifestyle brand is a joint venture from Woods and TaylorMade Golf and was announced this week in the lead-up to the Genesis Invitational at the Riviera Country Club in Pacific Palisa des, Calif. For his opening round at the tournament, Woods wore a navy hat, white sweater and white shoes all featuring the Sun Day Red logo. The logo features 15 stripes, one for each of his career major victories.
Thursday marked the first time Woods has stepped foot on a PGA course wearing a logo other than Nike since 1997, when their historic partnership first began. The two parties announced their split at the beginning of the year, with Woods teasing the “next chapter” that would become Sun Day Red.
Sun Day Red’s first run of apparel for men will go on sale May 1 in the United States and Canada. The brand then plans to expand outside of North America will adding footwear, as well as lines for women and children.
Woods has been playing with TaylorMade clubs since 2017, when Nike Golf exited that area of its business. Despite the company’s backing, Sun Day Red is a standalone brand with its own team of designers and staff, as well as its own headquarters. Its president is Brad Blankinship, who’s previously worked at Quicksilver and RVCA.
